Korean are famous for having hasty characteristics. They have strong collectivism.
Confucian ethics emphasise the value of collective group harmony, respect for authority (and therefore management), as well as the all embracing importance of family, clan and friendship. Thus, as in countries like Japan and China, the quality of the relationships developed are the real key to business success at
Korean table manners O X
Sit in a comfortable position
Keep your elbows off the table and don’t rest your chin on your hands
Wait until the grown-ups have started eating
Don’t make a noise while eating
Don’t fumbled in side dishes
Don’t drop food
5~6 O : God job
3~4 O :
0~2 O : Make an effort to change
1. Don’t fumbled in side dishes2. Fumbled in side dishe
Ⅰ. The reason of our choice
ⅰ. Situation of Korean market
As you can see in this graph, Korean chicken market is already red ocean. The franchise number of chicken companies is decreasing except start-up companies. So, we decided to enter the overseas market.
ⅱ. Advertisement Strategy
We decided to make Super Junior to advertise our product. According to Balance Theory, a pe
relationship between different FTAs regarding the rules of origin — sometimes different FTAs supplement each other, in other cases there is no cross-cumulation between the FTAs.
A free trade area is a result of a free trade agreement (a form of trade pact) between two or more countries. If some countries sign agreement to form free trade area and choose to negotiate together (either as a
C. Global Paradigm Shift and Possibility of Korean Tea Culture
If the social structure and cultural preferences were interconnected, understanding this relationship helps for anticipating and planning for globalization of specific cultural items. Especially, the possibility of Korean tea culture can be firmly recognized, as we examine the strategies reflected by the global paradigm shift. Three
1. Introduction of POSCO
Pohang Iron & Steel Company (POSCO) was founded in 1968. PARK Tae-joon led the whole establishing process and became a first CEO of the company. It was due to the ‘special’ relationship with ex-president PARK. The money invested by the Korean government was provided by Japan and US as loans and grants. Compensation payment for colonial rule damages of Japan also inv
The largest airline company in Korea and one holding high rank in Asia
Earlier Advertisement : The quality of aircraft and services
① state-of-the-art and large-scale aircraft
② Campaign slogan: Sky, blue sky
③ ‘Excellence in Flight, Korean Air’
Flight mileage - common customer preference
Company image improve through sponsorship policy
Public Relationship(PR)
Media Adve
relationship was very important part respect to get promoted. These are typical Korean companies’ organizational culture from long time ago. However, since Interbrew manages OB beer, successful western organization culture has been set up. In other words, the western culture means every employee deserves to air one’s opinion and one’s position of company doesn’t matter. Even, every employ
of Korean industry of Juck
1. Food industry
ingredient is important for the business
brand image can make it different with other same product in the market
2. Franchise System
Relationship with all of owners of franchise because they are like partners
with just a bunch of small amount of investments, it can be large like a giant group
Korean Culuture
3) Regionally located on center in East North Asia => Role expection as a core hub of distribution and circulation
4.4 Threat
4.4.1 From International Environment
1) Oil price uncertainty and increasing oil price
2) Terror threats - 9.11 terror
3) International air-line charge increase
4.4.2 From Domestic Environment
1) JeJu Airlines => Low price and local airlin